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Push form data directly into Salesforce

Create leads, contacts, cases, opportunities, and custom object records from every form submission. Your Salesforce org stays up to date without a single manual entry.

Create and update records

Form submissions create new Salesforce records or update existing ones based on matching criteria. Leads, contacts, accounts, cases — any standard or custom object.

New Lead
Name Jane Doe
Email jane@acme.com
Status New
Created automatically

Custom object support

Map form data to any Salesforce object — standard or custom. If your org uses custom objects for specialized workflows, formcel writes to them seamlessly.

LeadContactAccountOpportunityCaseCustom

Flexible field mapping

Map any form field to any Salesforce field with full control over data types and formatting. Picklists, lookups, multi-selects — all handled automatically.

Form Field
SF Field
Name
LastName
Email
Email
Phone
Phone

Bi-directional sync

Keep data flowing in both directions. Pre-populate forms with Salesforce data and push responses back — a closed loop between your forms and your CRM.

formcel
Salesforce

Use cases

Lead generation
Case creation
Opportunity management
Account management
Campaign tracking
Custom object records

Connect your forms to Salesforce

Every submission becomes a Salesforce record. Leads, contacts, cases, and custom objects — created automatically, mapped precisely.